You're not dreaming: the best-selling Vacation Vibe Stretch Bracelet pack has been re-imagined for Valentine's Day! Featuring 8 individual, slip-on stretch styles in romantic pink and red shades, this set can be worn all together, mixed and matched with favorite combinations, or shared with...

Build a balance of gleaming beaded detail with the Undertow Enamel Bead Charm Bracelet. Featuring a series of cylinder beads mismatched in size and color, this piece sits on a natural-toned cord and contains connecting jump rings.

Introducing the Under the Sea Anklet: Dive into style with this ocean-inspired accessory. Crafted slightly larger than our original bracelets, this waterproof anklet ensures your ankle is as stylish as your wrist. From surf to shower, it's ready for any aquatic adventure. Embrace its...

Introducing the Under the Sea Bracelet, the original that sparked a wave of admiration. Handcrafted with shades reminiscent of the ocean depths, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it evolves in charm with every wear. Dive into...

Meet your new everyday ring. The Twisted Dome Ring features a smooth, twisted design with a high-shine finish that feels classic but never boring. It’s bold enough to stand on its own, but still easy to stack with your go-to bands for an effortless...

Brighten up your summer wardrobe with our Turquoise Bead Stretch Anklet! A vibrant way to liven up any look, this easy slip-on style anklet is the perfect beach accessory.WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip...

Introducing the Tropic Bracelet, where vibrant hues blend in harmony with artisanal flair. Handcrafted with a fusion of pink, orange, blue, and white threads, each bracelet is a celebration of individuality. Waterproof and meticulously crafted, its charm only amplifies with each wear, exuding a...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Introducing the Toucan Bracelet: a vibrant celebration of tropical hues that ignite the senses. Like the exotic plumage of its namesake bird, this bracelet is a masterpiece of vibrant contrasts. Waterproof and crafted for longevity, each piece is as unique as the tropical landscape...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Make waves this summer with our Tie Dye Wave Ring. Available in a silver finish and a fun tie-dye design, our Tie Dye Wave Ring adds a splash of summer fun to your look. 

Introducing the Tides Bracelet, where timeless elegance meets artisanal craftsmanship. Handcrafted with serene shades of light blue, white, and grey, each bracelet is a testament to individuality. Waterproof and meticulously crafted, it only gets better with time, reflecting your journey in every thread. Embrace...

Introducing the Tides Anklet: a stylish extension of our iconic bracelets, now adorning your ankle with a touch of coastal elegance. Crafted slightly larger for the perfect fit, each anklet is 100% waterproof, allowing you to surf, snowboard, or shower with ease. Embrace the...

It doesn’t get more classic than The Skatepark Project Original Bracelet. This stackable string style features a trio of neutral hues that work with any outfit. For every bracelet sold, Pura Vida will donate 5% of the purchase price to  and its mission to...

Make every day feel like a fiesta with The Birthday Party Project Malibu Bracelet! This white string style is dotted with confetti-like beads that add pops of color to your stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price...

Need an excuse to celebrate? This bracelet is it! In a rainbow of candy-colored hues, this string style brightens up any stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price to , supporting its mission to bring joy and...

Say thanks in style with our Thank You Card + Bracelet combo featuring the bracelet that started it all. Whether it's for your BFF, a family member, or someone new, this is the perfect little token of appreciation to show your gratitude.WaterproofGo surf, snowboard,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

The is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold,...

Meet the Surfs Up Stretch Bracelet – your wave-ready accessory for those rad vibes. With groovy green and purple stripes, it’s like a party on your wrist! Super stretchy for a comfy fit, this bracelet is all about that chill factor. Whether you're beach-bound...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on.Easily...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on...