Introducing our Good Luck Bracelet Card, the perfect token of encouragement to join you or a special someone on any journey (no matter what it may be!). This green bracelet is guaranteed to be your new lucky charm. WaterproofGo surf, snowboard, or even take...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Your everyday stack just got a glow up. The Goldie Woven Seed Bead Bracelet features delicate seed beads woven with subtle gold accents for the perfect hint of shine. Lightweight and adjustable, it’s made to keep up with spring break plans, beach days, and...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Need to spice up your accessory game? Our Golden Poppy Seascape Stretch Bracelet has got you covered! With its vibrant, inviting colors, this charming piece is perfect for adding a pop of color to any outfit. Whether dressing up or keeping it casual, this...

Our Gold Heart Bead Stretch Ring is the ultimate symbol of love and style! Crafted with gleaming gold, this ring adds a touch of romance to any outfit. With its stretchy design, it fits comfortably on any finger, making it perfect for any occasion....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Do a 360 flip with our Gold Check Fidget Ring. This waterproof, spin-around design features a subtle checkerboard pattern, with a stainless steel base and 18k gold plating. For every ring sold, Pura Vida will donate 5% of the purchase price to  and its...

Each magnetic gift box comes with an exclusive sticker & can fit a few bracelet & jewelry products.

Sunshine, sisterhood, and serious sparkle. The Gamma Phi Beta collection is all about feel-good color, golden details, and house pride you can wear on repeat. Whether you’re running to class or heading to Reveal Day, these pieces make every outfit—and every moment—a little more...

Our Future So Bright Bracelet Card can be a great reminder to embrace the unknown, take risks and make your dreams a reality. This is the perfect gift for a birthday, graduation or any occasion that calls for some excitement and a fresh start!...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bohemian meets sophisticated with these Fringe Huggies, featuring a mini hoop with...

Like a friendship bracelet—but with a twist. The Friendship Ring Bracelet features a double-cord design threaded through a shiny gold ring that symbolizes connection, unity, and all the people who make life sweeter. Each style comes in a juicy, mixed-color combo (hi, Creamsicle +...

The classic friendship bracelet—leveled up. The Friendship Cord Bracelet features a chunkier braided design in bold, juicy color combos (Blueberry, Creamsicle, Sorbet... need we say more?). It’s got a sturdy pull-tie closure that keeps things comfy and secure, plus shiny gold-tone accents for that...

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style...

Keep calm and show your Pride with the For All Fidget Necklace! This standout style features a golden rope chain and bar charm stamped with enamel rainbow letters, plus a glittering heart stone to really make a statement. For every necklace sold, Pura Vida...

Boho babes, this one’s for our! Our Floating Gemstone Anklet is available in two summer color combos—turquoise and silver or opal and rose gold—for a beaded design that stands out with any outfit.

Our flat wide woven bracelets each requires over an hour of hard work to produce, which can be seen through its intricate design. The bold and wide appearance creates the "cuff" bracelet look, covering a larger portion of your wrist. It's truly the perfect staple for any stack. 

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Send a message of love and wellness with our Feel Better Soon Bracelet Card because sometimes a little gesture can make all the difference. This string bracelet is accompanied by a thoughtful card that will add some sunshine to anyone's day. WaterproofGo surf, snowboard,...

Celebrate the season with our Favorite Gift Mini Braided Bracelet—a delightful twist on a classic style, perfect for the holidays! Featuring elegant white and gold, this bracelet is designed to be 100% waterproof, so you can wear it while surfing, snowboarding, or even during...

Our new Faceted Metal Bead Anklets are a summer must-have (yes, in every color)! These bright and playful anklets have a string of rose gold or silver beads woven into each bitty braid that will have you giving off major beach babe vibes.

Effortlessly chic and easy to wear, our Faceted Gold Bead Stretch Ring is the perfect accessory to add a touch of fun and sophistication to your everyday look. The stretchy design ensures a comfortable fit for any finger size, while the versatility of gold...

A modern gold chain bracelet with just the right amount of shine. The Faceted Bar Chain Bracelet features sleek, elongated links with subtle faceted detailing that catches the light from every angle. It’s lightweight and easy to layer with beaded styles or wear solo...